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Reimagining narratives: Unleashing innovation in digital media storytelling
Welcome to the second episode of our Innovation Sparks podcast series, where we explore the world of innovation and innovative thinking in the media industry.
In this digital session we delve even deeper into the dynamic landscape of media, sharing some best practice examples and uncovering new opportunities for both public and private media outlets.
Are we witnessing a harmonious fusion of information and entertainment? Can gamification and enhanced user interaction elevate the audience experience and pave the way for successful formats? How can media organizations foster a culture of continuous innovation – these are some of the questions we’ll address.
Reimagining Narratives: Unleashing Innovation in Digital Media Storytelling
Welcome to the second episode of our Innovation Sparks podcast series, where we explore the world of innovation and innovative thinking in the media industry.
In this session we delve even deeper into the dynamic landscape of media, sharing some best practice examples and uncovering new opportunities for both public and private media outlets.
Are we witnessing a harmonious fusion of information and entertainment? Can gamification and enhanced user interaction elevate the audience experience and pave the way for successful formats? How can media organizations foster a culture of continuous innovation – these are some of the questions we’ll address.
ZDF Editor, Germany
Markus Mörchen is deputy editor-in-chief of “Tagesmagazine Mainz” within the news department of German public broadcaster ZDF. He is responsible for the development of several new formats for streaming media, YouTube and social media. He has won several awards, eg. the most important German TV award “Deutscher Fernsehpreis” for the best information program. For many years he was senior editor of “logo!”, the only daily children´s news program in Germany. Markus is a contributor to a workbook on media studies and is also working as a lecturer at seminars for journalists and teachers.
Goran Igic is a multifaceted media professional from Skopje, North Macedonia. His journey in the industry began as a journalist for the university newspaper “Studentski Zbor”. He later ventured into the realm of private newspapers, notably contributing to the esteemed publication “Dnevnik.” In 2006, Goran co-founded Vidi Vaka, a digital media outlet that quickly gained recognition for its exceptional storytelling capabilities. Vidi Vaka’s production of short informative videos became synonymous with its brand, establishing this outlet as a well-known and respected multimedia outlet.
DW Akademie Media Consultant
Innovation Sparks Host is a content creator and supervising editor with 30+ years of experience, currently engaged as an audience engagement and development specialist, supporting DW’s editorial team. In the past ten years, he has also worked as a digital media consultant with DW Akademie in Europe, Asia, and Africa, mainly focusing on digital storytelling, news production, gathering, and fact-checking, but also content production for children and youth.
This event was produced in the framework of #SustainMedia Programme, co-funded by the European Union and the German Federal Ministry of Economic Cooperation and Development. Its contents are the sole responsibility of GIZ / DW Akademie/ Internews and do not necessarily reflect the views of the EU or the Federal Ministry of Economic Cooperation and Development.
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